The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.
Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:
See the world from home
The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin’s Schönefeld Airport.
travellers awaiting their flight could take a virtual jaunt to Miami
The airline installed several public VR kiosks where travellers awaiting their flight could take a virtual jaunt to Miami.
Both Lufthansa and Qantas have also incorporated 360-degree video on platforms such as Facebook. By using VR and 360-degree videos, these airlines are presenting a new and eye-catching way to capture the attention of consumers.
Growth engine for fashion and retail
Retailers are also using VR to improve and enhance customer experience or to phase out leaving the house altogether, by offering the convenience of shopping online in a new way. The North Face’s latest campaign transports customers to Yosemite National Park, where customers can hike and rock climb without leaving the comfort of their own home.
viewers to upload a picture of themselves and see what they looked like in their favourite items
Fashion has also been transformed by VR. Within the last year, Sephora, Charlotte Tilbury and Rimmel have all launched AR applications that allow users to try on products via a filter on their phones.
This year’s London Fashion week was also overwhelmed by technology, especially VR and AR.
Rebecca Minkoff partnered with shopping app Zeekit, which allowed viewers to upload a picture of themselves and see what they looked like in their favourite items following the show.
SapientNitro has also partnered with Sixense on a virtual shopping platform called vRetail where customers are transported to a tastefully furnished SoHo apartment, where, if they focused their attention on a furniture piece, they get pricing and other information, then add it to their cart with a tap.
Immersive property viewings
The property industry is also tapping into the business benefits of VR.
In March 2017, Forbes cited that VR and 360-degree video to be the ‘most forward-thinking idea for marketing real estate.’
Likewise, Startup VirtualAPT has shown off residential apartments in New York by using its unique camera and proprietary software to create videos and 360-degree tours. Eastern Consolidated, a Manhattan based real estate investment services firm, has used the same technique for its retail spaces.
Due to the vast uptake of VR, there is now even a way for people to enjoy the perks of going out without having to leave their home or town.
a way for people to enjoy the perks of going out without having to leave their home
Whisky brand Glenfiddich is set to stage a VR tasting experience in Singapore at the travel retail Tax Free World Association conference.
House of VR, a virtual reality lounge in Toronto, is spread across two floors where groups can rent booths for hourly sessions.
The booths are equipped with green screens and HTC Vive, which lets guests move around a square space using a motion wand so the rest of the group can view them on the screen, superimposed into their selected virtual world.
Technology behind VR
The technology behind these effective marketing campaigns is as mind-blowing and captivating as the end results themselves, which may in part by why VR has had such an impression on commercial usage.
Named after its fold-out cardboard viewer, the Google Cardboard, is intended as a low-cost VR platform that users can play with, using a head mount for a smartphone, to encourage interest and development in VR applications.
competition between industries is a major factor in driving up the sales for VR tech
Snapchat Spectacles are also available, featuring an in-built camera, which can be activated by pressing a button on the frame. As the Spectacles record videos in a circular format, they can be watched back from any angle.
In terms of VR cameras, Kodak Pixpro will shortly be adding the virtual reality camera 4KVR360 to its portfolio.
With dual 20-megapixel CMOS sensors, and dual integrated lenses with angles of 155° and 235°, the camera is designed to capture 360° interactive photos and videos that can be instantly shared on social media such as Facebook and YouTube.
Using technology such as VR enables a vast range companies to stay ahead of their respective industries.
The competition between industries is a major factor in driving up the sales for VR tech and business’ competitors are already using VR to their advantage by boosting sales, and increasing interest in their products and brands.
So, any businesses not already on the VR page really need to update their strategy to include this technology as it will be here to stay for good.