Dentsu Aegis Network Ltd headquarter of China opened a VR Lab, offering the marketers from all over the world to delve into the latent abilities of VR in marketing. The Lts is a global-media company, which supplies services of digital communications, such as content-creation, SEO, sports marketing, etc. The company’s Shanghai based Lab will create close links between clients and brands through VR activities.
The Virtual Lab offers three sections. The first is VR-Bar, which exhibits the brand-new VR facilities, including the Air, a casual-VR player created by Dentsu Science Jam, as well as the air-VR goggles BVRAIN, that provides games focused on brain-activities. The next area of the Lab is VR Experiences Zone, which offers VR contents from various platforms. And the third one is the VR-Lab, where visitors are enabled to experience a number of technologies, expanding their awareness of VR.
The head of the company Motohiro Yamagishi has mentions in a statement that through their new VR Lab they aim to make perfect the brand-consumers interactions. He has also mentioned that they will enlarge their researches to other technologies as well, cause innovation is the keystone of their firm’s progress.
At the same time the company’s innovation department’s head Tony Chen has noticed, that the new VR activity will have a huge influence on customers and marketing brands relations. He has added that the Lab can enable brands to be aware of their customers’ needs much deeper.