How Nintendo Won the Market With the Switch

It’s no secret that the Nintendo Switch has been a massive success. In fact, it’s sold more units in a shorter amount of time than any other console that’s ever come before it. Which begs the question: how did Nintendo win back the market with the Switch?

Without the advantage of a holiday launch, Nintendo has sold over 4.8 million Switches in the United States, and over 14.8 million units globally – surpassing the previous sales record held by the Nintendo Wii and becoming the fastest selling console in U.S. history. While in Japan, Nintendo sold over 3.3 million units in approximately the same amount of time.

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