Nielsen Releases New Data on VR/AR Appeal with Gamers

nielsen vr report

Nielsen Releases New Data on VR/AR Appeal with Gamers

Nielsen, one of the largest research companies in the world, released new data today disclosing the rising appeal of virtual reality (VR) and augmented reality (AR) experiences and devices with gamers with their latest news post. Some key factoids included as part of today’s post include:

  • Overall awareness of major VR devices with general consumers and gamers
  • VR/AR purchase intent between consumers and video game players
  • Demographics on  those intending to purchase a VR/AR device

Nielsen’s game experts, Nicole Pike and Michael Flamberg, are also available for interviews ahead of E3 if you are interested in discussing the post in greater detail, along with other information from Nielsen’s U.S. Games 360 2017 report (which you can find here for reference).

Check out Top VR Experience Youtube 360 Video Collection  

Here is a link to today’s VR/AR post as well: http://www.nielsen.com/us/en/insights/news/2017/virtual-reality-has-real-appeal-among-us-gamers.html

The post Nielsen Releases New Data on VR/AR Appeal with Gamers appeared first on Virtual Reality Reporter by VR Reporter

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