Reign Sapphire Plans to Boost Custom Jewelry Sales with Virtual Reality at Point of Sale
Reign Sapphire Corp., a direct-to-consumer, branded and custom jewelry company, today announced its plan to deploy virtual reality imaging to gain more sales and provide retailers a state-of-the-art shopping experience for their customers.
The Glimpse Group, a leader in virtual and augmented reality business solutions, will create a virtual store front that can be experienced using Oculus Rift or HTC Vive headsets.
The storefront will include areas to showcase specific Reign pieces or collections and a virtual assistant that leads the user through the experience and eventually to a purchase.
Customers will save items in a virtual shopping cart and have the option to “purchase” the items while in virtual reality. Once they exit the experience, they can physically make the purchase selected and have it shipped to them if it is out of stock or customized.
Reign expects new revenue opportunities to be created by allowing inventory free sales at trade shows, live events and in retail jewelry stores.
The experience can be especially valuable in department stores where Reign’s brands compete for attention with multitudes of other products and where shelf space is limited.
“Our brands are thoroughly modern and known for their customized appeal so the purchaser’s experience should be equally cutting edge,” commented Joseph Segelman, Reign CEO. “Glimpse Group is providing sale experience optimization that we did not know was possible.”
About Reign Sapphire Corp:
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Forward Looking Statements
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws, which statements may include information regarding the plans, intentions, expectations, future financial performance, or future operating performance of Reign Sapphire Corporation (“Reign” or the “Company”). Forward-looking statements are based on the expectations, estimates, or projections of the Company’s management as of the date of this press release. Although Reign’s management believes these expectations, estimates, or projections to be reasonable as of the date of this presentation, forward-looking statements are inherently subject to significant business risks, economic and competitive uncertainties, or other contingencies, which could cause the Company’s actual results or performance to differ materially from what may be expressed or implied in the forward-looking statements. Important factors that could cause Reign’s actual results or performance to differ materially from the forward-looking statements include those set forth in the “Risk Factors” sections in the Company’s filings with the Securities and Exchange Commission, including the risks set forth in the company’s Annual Report on Form 10-K for the year ended December 31, 2015, which is available for viewing on the SEC’s EDGAR website. These forward-looking statements speak only as of the date of this press release and, except as required by law, Reign specifically disclaims any obligation to update these forward-looking statements, even if new information becomes available in the future.
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