RT, the global TV news network has secured licensing agreements for VR content with organisations from 20 countries.
The deals make the network a leader in 360-degree video format commercialisation.
The deals were announced after a RT showcase at MIPTV 2017, one of the world’s largest annual content markets.
Among the countries that RT has licensed its 360 VR content to are the UK, South Korea, China, the Philippines and Malaysia. The company views this as proof that 360 VR is becoming an ‘essential part of the global content distribution business.’
“This year as MIPTV we have witnessed a real breakthrough in VR content licensing,” RT 360 head Ed Chizhikov said.
“For the first time we have concluded multiple VR content deals. It’s a clear sign that the market is becoming more established and that the demand for quality 360 content is growing. RT is uniquely positioned to deliver on this growing demand.”
Among the first adopters
RT was one of the first global media outlets to adopt 360 technology for news production. Its panoramic videos are available on YouTube, Facebook and its own RT360 app.
With over 100 titles in its library, RT had one of the largest batches of original 360 VR content at MIPTV.
The session hosted by RT showcased the network’s original documentary on the drug war being waged in the Philippines. Visitors were also able to view the Space 360 project, which brings the first-ever panoramic view of the entire planet (as seen from space in November 2016.).